It’s not that this was just an oversight or a small breach of compliance, it’s a massive failure and as seen by the substantial fine, the days of soft nudges are over.

Any breaches in compliance also have a broader impact on the wider ecosystem. Casino aggregators and comparison sites like BonusFinder track operator behaviour, help to flag suspicious activity, and shape player choices. Trust in the market is not built by regulators alone. It relies on the platforms players use every day, and if it’s not kept on top of, then it’s easy to see why they lose trust.

Ontario’s market is barely three years old, but heading into such a critical time for regulation, AGCO has to get things right. A zero-tolerance policy being implemented is crucial for the future of iGaming in the country.