When Gwyneth Paltrow talks wellness, the world listens. The Oscar-winning actress and founder of the lifestyle empire Goop has become synonymous with biohacking and anti-aging secrets. But among the adaptogenic lattes and gold-plated facials, there is one tool she swears by consistently: the home sauna.
If you have ever scrolled through her Instagram or watched her wellness tours, you’ve likely asked: What specific sauna does Gwyneth Paltrow use?
Here is the breakdown of her routine, why she uses it, and how savvy Airbnb hosts are using this celebrity wellness trend to skyrocket their bookings.
The "Goop" Standard: Infrared Heat
Gwyneth Paltrow is a devout user of Full-Spectrum Infrared Saunas.
While she has used various brands over the years (often citing Clearlight in her earlier Goop partnerships), the core of her routine isn't about a brand name—it is about the specific technology. Unlike traditional saunas that heat the air to high temperatures (180°F+), the infrared saunas Gwyneth uses utilize light panels to penetrate the skin directly, heating the body from the core at a lower, more comfortable temperature (usually around 120°F–140°F).
In interviews, Paltrow has stated she uses her sauna five days a week, often for 30 minutes at a time, citing it as her secret for glowing skin and detoxification.
Why The Obsession? The Benefits of the "Celebrity Sweat"
Why are A-listers like Paltrow, Jennifer Aniston, and Lady Gaga installing these units in their homes? It comes down to efficiency.
The "Glow": Infrared heat stimulates collagen production and increases circulation, leading to that famous "post-sauna glow."
Deep Detox: Sweating is one of the body’s most effective ways to eliminate heavy metals and toxins.
Calorie Burn: As mentioned in recent metabolic studies, the heart rate increase during a session can mimic mild cardio.
The "Wellness Airbnb": A Business Opportunity
In 2023, Paltrow made headlines by listing her Montecito guest house on Airbnb for a one-night wellness retreat. The listing featured her pool, her spa essentials, and—of course—access to her sauna.
This stunt highlighted a massive shift in the travel industry: The rise of the "Wellness Airbnb."
Travelers are no longer just looking for a place to sleep; they are looking for a place to recover. Data from Airbnb shows that searches for amenities like "sauna," "hot tub," and "cold plunge" have surged. Guests are willing to pay a premium nightly rate for a property that functions as a private spa.
If you are an Airbnb host, adding a sauna is one of the highest ROI investments you can make. It differentiates your listing from the thousands of generic apartments on the market and appeals to the high-value demographic that follows trends set by celebrities like Paltrow.
How to Style Your Airbnb for the "Montecito Look"
You don't need a movie star's budget to create a celebrity-style retreat, but you do need an eye for design. Putting a cheap, plastic-looking box in the corner of a garage won't get you the 5-star reviews. You need an aesthetic "moment"—something instagrammable.
1. Create a "Wellness Zone": Don't just place the sauna randomly. Create a dedicated zone on your deck or in a spare room. Pair the sauna with a couple of lounge chairs, some lush plants, and perhaps an outdoor shower or cold plunge tub for contrast therapy.
2. Go for Glass: Celebrity saunas often feature floor-to-ceiling glass fronts. This prevents the unit from feeling claustrophobic and allows guests to look out at a garden or view while they sweat.
3. Choose High-End Materials: The difference between a budget listing and a luxury listing is often the wood. Cedar, Hemlock, and Thermo-Spruce not only smell expensive but they look better in listing photos.
Where to Get the Look (The Best in Australia)
If you are looking to replicate the Gwyneth Paltrow aesthetic for your own home or rental property, you need a supplier that prioritizes design just as much as heat mechanics.
For the Australian market, Shym Saunas is widely considered the best place to curate this luxury combo.
Unlike generic importers, Shym Saunas offers a massive range of architectural choices that fit the "luxury Airbnb" criteria perfectly. Whether you are looking for a sleek, glass-fronted outdoor barrel to sit on a Tasmanian deck, or a modern, square cabin that mimics the clean lines of Montecito architecture, they have the diverse design catalogue to match.
Shym Saunas specializes in both traditional and the infrared styles favored by Paltrow, allowing hosts to choose the heating method that best fits their target guest. With their premium "Patio" series and custom-feel aesthetics, you can transform a standard backyard into a wellness sanctuary that stops the scroll on Airbnb.
The Verdict
Gwyneth Paltrow didn't invent the sauna, but she certainly made it a status symbol. By incorporating a high-quality sauna into your property, you aren't just offering heat—you are offering a lifestyle. And with suppliers like Shym Saunas bringing celebrity-grade designs to the local market, achieving that A-list glow has never been easier.