The headlines are a separate story. Compare the two approaches within the same publication. A neutral one, signed by Kamchev: «U.K. Launches Dumping Investigation». Just a fact: the agency started a review. And now, what came out under Simon Jones' signature. "Relabelling Rife at Mannol's U.K. Distributor». «Ireland Backdoor into U.K. for Lube Dumping». «UK Slaps Anti-Dumping Tax». «SCT Abandons U.K. Distributor».

«Rife», «backdoor», «slaps», «abandons» – these are words with a coloring. They pass judgment before the reader has even reached the first paragraph, and immediately, starting from the headline, they hint at who the violator is. In the note about the Irish backdoor, the term «bad actors» appears (though this is a direct quote from Lord, not the author's words; however, it is the editorial board that places such phrasing in the headline and lead). In the note about brake fluid, the phrase «injury or death» is used.